Knock Out Flu: Think of It as Essential

The Washington State Department of Health received federal funding through the CARES Act in June 2020 to enhance Washington’s annual seasonal flu prevention efforts. The goals of the funding are to increase vaccination coverage and reduce the risk of additional strain on our health care system during the COVID-19 pandemic.

With these funds, the Department of Health launched the Think of It as Essential campaign in mid-September to promote the importance of making the choice to get a flu vaccine this year. As a supplement to the statewide campaign, the materials below are available for partners to use on their communication channels.

Audiences: general, older adults (65 and older), people at higher risk for flu complications, school/parents, health care workers


Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.


English | Spanish


English | Spanish

Radio ad scripts/On-hold phone message

English | Spanish

Social media graphics and text

Social Media Graphics

Text to accompany social media graphics in this toolkit (all languages)

Social media sample posts

English & Spanish

Video ads

Think of it as Essential (English) | Download

Think of it as Your Best Defense (English) | Download

Think of it as Essential (Spanish) | Download

Think of it as Your Best Defense (Spanish) | Download

Blog posts 

English | Spanish

Newsletter & drop-In articles

English | Spanish

Email sample


Email graphics

English | Spanish

Email Signatures

English | Spanish

Infographic: Is it COVID-19 (or is it flu)? 

English | Amharic | Arabic | Chinese (simplified) 
Chinese (traditional) | Hindi | Khmer (Cambodian) | Korean
Marshallese | Punjabi | Russian | Samoan
Somali | Spanish | Tagalog | Ukrainian | Vietnamese

Frequently Asked Questions

English | Spanish | Vietnamese | Chinese (simplified) | Chinese (traditional) | Russian

Other Resources